You might have some questions. What, exactly, is this stuff? Why is everybody making faces? Why are they drinking it if they know they are going to make a face?
Jeppson’s Malort is like absinthe’s black sheep of a cousin. Made from wormwood but without a charming anise flavor or an association with heavyweights of art and literature (who also happened to be heavyweight drinkers), Malort will likely never be sipped in cute cafes or called any kind of fairy. It is in a family of beverages called brännvin, which translates from Swedish to English as “burn-wine.” No, really, try it!
My bartender described the flavor to me as the flavor you might get in your mouth if you pass out face-down on some chemically-treated grass. I found it reminiscent of hair spray with a furniture polish aftertaste. Allegedly it aids digestion after consumption of fatty foods, but I tried it mainly because I could, and for the novelty of the experience. You can only make a Malort face in or around Chicago, because you can only get Malort in and around Chicago.
Here are three of my favorite Malort faces.
Tip: when attempting to document a Malort face, wait a few seconds after the drinker finishes. The full force of the flavor takes a little time to manifest. Be a friend; offer some water.